In the spotlight

Simon & How is an experienced & successful theatre agency offering representation & management to actors, dancers, choreographers and creative talent. Our team of talent agents work with international & UK theatre productions, giving nurturing management & representation for talented individuals looking to be cast in all types of theatrical productions, from musical theatre  to comedy.

We are extremely privileged to work with exceptionally talented actors, dancers, choreographers and creatives, and to have been able to help them evolve their careers. Read about of their successes below.

Ballad Lines

Three generations. Timeless ballads. One unforgettable story. Opening January 2026 at Southwark Playhouse Elephant and featuring Siân Louise Dowdalls! From award-winning Finn Anderson (Islander, Streets)

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Roam

Get ready to ROAM! A high-voltage rock-pop-Romani fusion musical about family, fate, and the fight to keep your culture’s flame alive. Featuring Fred Double —

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Indian Ink

A poet, a painter, and a secret that transcends time. Full casting has been announced for Indian Ink at Hampstead Theatre which will feature Sushant Shekhar.

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Freaky Friday

One day, one switch, total chaos! Casting has been revealed for the UK premiere of ‘Freaky Friday’, with Samantha Ho joining the cast as Gretchen!

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My Fair Lady

Just you wait… Imogen Bailey joins the cast of the new revival of ‘My Fair Lady’, closing the 2025 season at The Mill at Sonning! Playing

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Hamlet

“The play’s the thing.” Something is rotten in the state of Denmark. Are you watching closely? Henry Brackenridge joins the cast of Hamlet in a

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Mamma Mia

A new bunch of super troopers! Full casting of the upcoming UK Tour of Mamma Mia has been announced, featuring Natorii Illidge as part of

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The Weir

Naoimh Morgan joins the West End cast of ‘The Weir’ — a haunting and powerful play set in a remote pub on Ireland’s west coast!

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Mary Page Marlowe

One woman. Many lives. Endless truths. Mary Page Marlowe will have its world premiere this month at the Old Vic Theatre and you can catch Kevin

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Moulin Rouge

Truth. Beauty. Freedom. Love. Moulin Rouge West End has announced its new cast for 2025/26, with the fabulous Joe Donovan joining the cast, and the wonderful

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A Chorus Line

Seventeen Stories. Eight Chances. One Singular Sensation. The 2025 Japan Tour of ‘A Chorus Line’ commences performances this month, with Billie-Kay playing the role of

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Wendy and Peter Pan

Neverland is coming to London! Full casting has been announced for The RSC’s production of Wendy and Peter Pan. You can catch Christopher Jeffers playing Peter’s

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